 |
The eighties is the decade Fancy dress of the designers and marketing, where Ralph Lauren and Calvin Klein were the first to make use of this tool, achieving huge sales.
Giorgio Armani is enshrined in the perfection of the cut of his clothes, giving women the comfort of the male wardrobe for 80s fancy dress . This great designer becomes the distinguishing mark of a generation, Richard Gere promotes their clothes in the film American Gigolo (1980).
Jean Paul Gaultier 70s fancy dress looking for the excesses and affluence grows in fame to his relationship with Madonna catapults him in 1990.
Vivien Westwood promoted during this decade the romantic look, which had its peak in his collection inspired by the pirates.
Karl Lagerfeld takes over as director of design at Chanel and Christian Lacroix opened his fashion house in 1987.
Thus we can see that this decade is the birth of the great names in fashion where its success makes real stars.
And we can not forget that one of the most significant aspects of the fashion of that time was undoubtedly the "black movement". The triumph of Breakdance, which was danced with loose clothing and sneakers, permeated deep into society, where Vivien Westwood in 1984 designed his first running shoes.